As I left the beach something cemented itself within my mind:

When we create space and opportunity for positive experiences, energy and clarity, we naturally become more peacefully strategic.

But how great would it be if EVERYONE was?! The fun, and art, of marketing would be lost of course… but that’s simply a minor detail.

What would you score yourself out of ten for understanding your target market/s? Are you still pitching at everyone?

On Wednesday 9 August @singletoncouncil and @businesssingleton hosted the much anticipated Re-Imagine Regional Business event. It was attended by over 300 locals and the aim was to knowledge share and inspire business development and growth within the #Singleton area.

Here are my takeaways from the big day, post the fermentation process.

Nicole Turnbull from Neon Shed came to us with a vision which ultimately lead to the need for another brand, a more personal one.

Here’s something I wish I had known on the journey of business.