New Brand and Website

Nicole Turnbull from Neon Shed came to us with a vision which ultimately lead to the need for an additional brand, a more personal one.

Following a two hour strategy session with Xanthe from Tribe Hunter it was decided that the evolution of Nicole, as a personality, was the next best step.

To ensure authencity and the spirit of Nicole - there was a deep dive into her vision - her essence was captured. Nicole is Courage, in everything she does and the effect she has on the world around her. She ignites Courage in others, and in workplaces. This is her unique point of difference.

The new brand needed to run alongside Nicole’s existing company, Neon Shed, but also feel less corporate, more familiar and inspirational.


Understanding Nicole’s journey and her story was essential too. Courage wasn’t always her thing, it’s been developed through many a challenge, including incidents of sexual harassment and bullying in the workplace. Since developing her Courage and her voice Nicole began imagining a world where unnecessary behaviours were no longer part of the workplace. What a great world that would be!

Nicole is a woman on a mission, a woman with a plan.

This new brand, business (ad)venture and website is her next move to activating that mission.

To learn more about Nicole, listen to her podcast and hear her thoughts go to https://www.nicoleturnbull.com.au

We can’t wait to watch her story and impact further unfold.

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