Tribe Hunter Creative
Home Offerings Clients Blog Contact
Our Philosophy Meet the Tribe
Home About Our Philosophy Meet the Tribe OfferingsClientsBlogContact
Tribe Hunter Creative
  Why conscious consumerism is more than buzz words Quick read: Consumers are becoming increasingly aware of the ethical, social and environmental impact of their buying habits. They expect authenticity and transparency from the brands they support and will only support those whose values align with theirs. To ensure brand loyalty, it’s important to remain transparent about your offering.   Digital technology has changed the face of consumerism. We can buy a product from the other side of the world and have it delivered the next day such is the speed of the technology we live with. However, the down side of such convenience is the social, ethical and environmental impact today’s fast paced consumerism is having on our world with many of us questioning the value we put on material possessions. Together with an increasing desire to live a more simple life, there is a rising tide of change as people embrace minimalism in response to the all-consuming passion to possess. They want to consume less and live more with only the things they really need. We are seeing consumers become more aware of the effect their purchasing decisions have on the world and seeking ways in which they can minimise the negative impact of consumerism. They are developing a more thoughtful approach to buying and are happy to pay more for a product that is ethically and socially responsible. Consumers want to support brands whose values align to their own and with the increasing power of social media, they can now gather online, share information and demand social change from the companies they are buying from. As a business it’s more important than ever to be clear and honest in your mission and earn your customers trust and brand loyalty by creating an authentic story that demonstrates your commitment to the world around you.   Changing consumer mindsets The digital age has brought with it a new level of openness and transparency and in the process, changed the mindset of customers. They no longer expect just a product or service demanding authenticity based on a desire to know the story behind a brand. Consumers want to make positive decisions about what they’re buying and whom they’re buying from. The pressure on brands will only continue to grow as consumers insist on understanding a company’s position on issues such as employee conditions, commitment to the environment, political affiliations and gender equality. Therefore being an authentic brand and connecting with your audience is more important than ever.   Brands with purpose In the not to distant future, brands will need to define what they stand for and communicate this publicly. As a business, it’s therefore essential that you respond to the demand for transparency by being totally open and honest about your social, environmental and ethical practices. Consumers want to support brands with purpose. Companies that add meaning by giving back and connecting with customers on an emotional level are the ones that are going to grow and prosper. As a business this might mean giving back to your local community or establishing environmental and sustainable practices that benefit society and have long lasting effects on the world. To ensure you stay ahead of the game you need to work out your how. Start with a clear company philosophy that explains your purpose. Find a local cause that aligns with your brand and create a story that resonates with consumers.   If you’d like some help to understand and develop your ‘how’, call our Chief, Xanthe on 0467 9424 08 or email talk@tribehunter.com.au.    
Charlotte JamesNovember 17, 2017
  5 reasons your social media marketing is wasting your time   QUICK READ: If you’re on social media but aren’t doing it right, you’re wasting a powerful way to build your brand, drive lead acquisition and grow and engaged community. You need to deliver the right content, on the right platforms, in the right way and parallel to your larger marketing plan. Are your resources best spent on social media or on your core business? If you’re not doing social media right or are yet to create your presence, your business is missing out on a golden lead generation and customer experience service for your business. 45% of businesses have stated that jumping on social media has reduced their costs, increased their revenue by 24% and improved customer satisfaction by 50%. In fact, Quick Sprout shares that social media’s ‘leads to close’ chances are higher by 100% in comparison to outbound marketing.* Many of the businesses we meet have created their social media presence, but aren’t getting the traction they desire. Much of the time, they are making one of these five mistakes:   1.    You’re delivering content and hoping for the best. Social media sites are one of the first spaces we review when we welcome new clients to the tribe, closely followed by websites. It’s such an important platform to have interesting and consistent content that is engaging, offers two-way connection (a mistake we see many businesses do) and is brand building. However, we see so many people make the mistake of sharing content without any real understanding of how the actions and messaging work with the broader business’ objective. Strategy should form the basis of any marketing activity you do, no matter your business.   2.    You are on the wrong platforms for your business. From Facebook and LinkedIn to Renren (popular in China) and vk.com (popular in Europe), each social media space has its own specific purpose, way of working and, as a result, requires a unique approach to conversation and content sharing. The spaces your business should be present in comes down to your target audience and goals. At Tribe Hunter, we do an initial analysis of where your business is already being spoken about, what people are saying, how they are finding your website from social media and where your resources are best placed to achieve the best results.   3.    You haven’t embraced the benefits of advertising. Social ad spending is expected to exceed $65billion this year and represent 16% of all digital ad spending globally.** Why? Because it works! Advertising through sites like Facebook is not only a low-cost option, it gives you the power to test your adverts organically before any spend, allows you to target your audience down to their love of camping or herbal teas and let’s you tailor your budget to the amount you would like to spend per lead. Just remember, a great advertising strategy should work parallel with an engaging and interesting marketing presence on and off social media.   4.    You are doing too much or too little. It’s difficult to find the balance between spamming and sharing so little content that your audience forgets you. Each platform has its own optimal range for messages pushed per week. Just make sure you schedule your content for the best online time for your unique audience and provide useful and interesting content, rather than advertorial.   5.    You’re wasting valuable resources trying to learn how to do it right. Is your purpose in your business delivering results in the way that you do best or trying to work out which hashtags will prove most effective for your latest tweet? Time is one of our most valued resources. Rather than waste yours figuring out how to use social media, hand that role to people that specialise in that area and have trust that they will deliver on your strategy and content plan without your day-to-day involvement. Many people also speak to us about having their internal staff manage the business’ social media. What we find is that these individuals become so overwhelmed by the task of trying to understand the platforms and deliver messaging in the right way, that they lose sight of their other duties. To remain one step ahead and unrivalled, your business should consider your current social media status or lack of, and determine whether your resources are best spent focused here or on your core business. *Business2Community. **eMarketer  
Charlotte JamesMarch 27, 2017Social media, #5minutehacks, leadgeneration
    What is your value-add? QUICK READ: As a result of the amount of choice available today, businesses must consider how they can add-value to be seen in a busy marketplace. There are five secrets to successfully adding value to your business and the right recipe for success uses a mixture of ingredients. It's not as easy as choosing an approach and running with it. Adding value must show appreciation towards your unique customer, brand and product or service. 0 0 1 161 918 - 7 2 1077 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} People today have an overwhelming amount of choice for every purchase decision they make. Just think about the last time you purchased a mobile phone and all the options you had to decide between. Prepaid or plan, Android or Apple, and then you have to think about the phone model and provider. Let’s put ourselves in the mind-set of a potential buyer.  What do we look for in our purchases? Is it quality, the reputation of the business, a service that goes the extra mile, added TLC, discounts or bundled product or service packages?  Or is it a combination of many elements that make us feel important and valued? Every industry faces this competitive environment brought on largely by the access of information provided through technology and therefore the self-informed and more confident customer. It’s now a necessity for businesses to consider how they can add-value to their products and services to be seen in a busy marketplace, develop a new customer base and retain current customers. What promise can you make to your customers to add value to their lives? 0 0 1 539 3075 - 25 7 3607 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;}   Here are our 5 secrets to how your business can add-value for your customers. 1. First, have a real understanding of who your customers are. This is crucial. Adding value to your services or products lacks purpose and strategy without a complete appreciation of your customer’s current desires and needs and future requirements. Invest the time and resources into market research and focus groups so you can choose a value-add method that matches your brand, product/service and customer need.   2. Be a white rose amongst a bouquet of red through strong branding. We’re not talking about The Bachelor here. Businesses that have strong branding add value to a product or service simply through their logo. BMW can charge a premium price for their vehicles because their brand has built a reputation for high performance and robust mechanics. Nike have secured a powerful brand in the fitness industry and have become the go-to source for athletic footwear and clothing…and customer’s are willing to pay the premium price for that level of prestige that is believed to make them train better. Becoming a familiar face to potential customers and developing the strength of your voice in the industry as a leader, innovator or doer is a powerful way to add to the value of your products or services.   3. Talk less; listen and grow more! Consistently working to improve your customer service, the partnership you share with customers over the buying journey and the trust they have for your business is critical. Listening to what your customer’s say about you is invaluable. The takeaways may not always be positive, but both good and bad equip you with the knowledge you need to make changes to your service approach so it is better or faster and more efficient, enjoyable or memorable.   4. Be smart, specific and a part of your customer’s lives. Implementing marketing models that connect with your customers at different points of the purchase process is a unique and effective way of making them feel understood, respected and supported. Finding the right touch points and using these to deliver key messaging in an interesting and engaging way can help lead to long-term buyers and add to the value that you are delivering. Information is key here and giving it away for free now may seem counterproductive at first, but will be gold for your long-term strategies when your customer’s start placing more and more trust in your brand.    5. Find new ways to market your products – it’s ok to be different. It may be frightening at first, but marketing or presenting your products/services in new and exciting ways is an approach that can deliver and deliver for your business. Product bundles, new packaging, alternative methods to delivering your services or even product partnerships with other businesses outside of your industry that also benefit your core customers are worthy here. While following the crowd is safe, being different can give that you winning edge every business desires over competitors.   Cracking the code to value-adding. While each of these value-add secrets offer much potential to businesses, it’s not as simple as picking one and rolling with it. Your approach must blend with your brand’s purpose, your products/services and reflect a true appreciation of your customer’s desires. That’s where outside eyes, ears and creative beings can really help drive added value in your customer service, products and business to produce a long-term, loyal customer base. Call our Chief, Xanthe on 0467 9424 08 or email talk@tribehunter.com.au .

 

Read More
Charlotte JamesDecember 16, 2016branding, value-add, customer service, marketing, touch points, market research
  How do you retain customers? 0 0 1 135 776 - 6 1 910 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} Quick read: The brand journey you take your customers on is as imperative as the uniqueness and quality of the products/services you offer. Much of what we strive for in business is founding and strengthening brand loyalty. The deep-rooted desire people have to purchase your service/product over any other offers countless benefits. But how do you stay top-of-mind for your customer’s purchases? An exceptional retention marketing strategy will become a devoted friend to your business’ goals. There are many ways to create a powerful retention strategy for your business, but the pace and track you take must be defined by your customers and the connection they have to your brand. Often it takes a second set of eyes that live outside your business to find the gaps and fill these with authentic and meaningful communication. The relationship you share with your customers is your greatest asset. One of the most beneficial, cost-effective and easiest ways to keep your business growing is to give your existing customers reason to come back. But it’s not easy. Innovation, a multichannel approach, proactivity and a complete understanding of your customer’s behaviours will provide the mechanics to your success. So how does your business retain customers?   THE MECHANICS OF BRAND LOYALTY. Do you always drink coffee from the same barista? Or buy your clothes from the same shop? If so, why? Understanding this affiliation and loyalty you have for the brands you love will help you gain an appreciation for the relationship you have with your customers. Being top-of-mind and the their first pick is only possible through a compelling marketing strategy, quality product and customer retention efforts. But brand loyalty should be the goal of every business.   Why? Because it ensures you have customers coming back to your business and regularly purchasing your products and services. It allows you to rethink your pricing and set it at a higher value that you know your customers will pay. If you are a product-based business, brand loyalty reduces the cost of production because the volume of sales you achieve is higher. With customers already on board, it helps you to redirect some of your marketing spend elsewhere. Loyal customers will become brand ambassadors for your products/services, adding third part credibility and adding strength to your messages. Brand loyalty helps you to experiment with new products. As your customers have a full appreciation for the value of your products, they are more likely to embrace any new items and services. Loyal customers spend more on your products/services . 0 0 1 154 879 - 7 2 1031 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} But without the proper approach to retaining customers and keeping them engaged throughout their relationship with you, your business will start to become like a squeaky wheel…with much holding you back from reaching the full speed you are working so hard towards.   HOW CAN YOU RETAIN CUSTOMERS? The uniqueness and meaningfulness of your products or services should be delivered in a way that builds happiness in your customers from the moment they come across your brand, through the purchase process and beyond. Their experience with you should be first-class, positive and beneficial at every step. Exceptional retention marketing thrives on personalisation and bringing a unique voice to your brand, customer journey and product visuals. Great marketing will help get your customers through the door and then make them feel an attachment, affiliation and desire on a deeper level that encourages them to stay, pull up a chair and listen. A comprehensive retention marketing strategy can offer much to your business, including: Saving you the costs of replacing customer gaps in your numbers and therefore any damage to your profit by identifying points along the customer journey that are causing leakage. Taking that initial sale to the next level and backing this with a sophisticated and personalised program of communication that keeps them engaged at every level. So many businesses we see manage the initial sell well, but miss the opportunities to maintain that relationship through follow-up marketing using the right channels. Helping you approach your current customers the right way to encourage further purchases or participation in your business. Giving you the skillset and capabilities to take your good customer service level to phenomenal . Customer satisfaction is at the heart of the business and energetic service approaches backed by a unique and well-built identity and quality products/services will enrich this experience. Providing guidance for the launch of a new product/service to ensure it garners the success you aspire towards and is well received by your current and potential customers. Creating a process of encouraging and gathering customer feedback and using this in the right way to inspire others to take favour towards your products/services. Advising marketing personal touches, gifts and recognition that will inspire a greater connection between your brand and your customers. Providing a channel to build trust and respect through targeted communication .  Forums like blogs and social media are gold when it comes to portraying the expertise and the level of understanding you have for your customers. Unfortunately many unequipped businesses struggle to implement these themselves and experience their efforts fizzle out at the end. 0 0 1 81 468 - 3 1 548 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;}   Often, it takes a second set of eyes and ones that live outside of your business to identify the gaps of your customer’s journey and fill these with authentic and unique communication that confirms that exceptional, brand loyalty-building experience you strive for. And we have plenty of inspired creative ready to lend their eyes to help. Let’s chat about how we can help save you costs by retaining your current customers. Call our Chief, Xanthe on 0467 9424 08 or email talk@tribehunter.com.au  
Charlotte JamesDecember 9, 2016customer service, retention, marketing, relationship mangement
    How does your business do business differently? QUICK READ: Finding and sticking with your uniqueness is imperative. Telling the individual stories through all marketing mediums is your key to creating a consistently powerful brand. The future consumer expects so much more from companies than just a service and/or a product. They are savvy buyers who research your company from various platforms before making a decision as to your authenticity. Futuristic businesses are creating a unique framework to pitch themselves clearly in the competitive market space. They are using multi-channels to spread their story. There is no one way to do business. In fact, there is so much creativity, innovation and out of the box thinking by business leaders and entrepreneurs today that a ‘right way’ no longer exists. The smart way is the aim of the game and technology has been the main reason for the dramatic changes to businesses in the past 10 years. In our business, translating the facts of sales and attributing this back to the marketing vehicle, the design and the messaging gives us great insight in to consumer behaviour and the pace at which change of that behaviour is happening. We have witnessed that consumers are now much more inclined to do business where they can clearly understand the story and intentions of a business. Transparency through story is a form of magic we have witnessed take over the world since the web came in to play. But nevertheless, much of what lies ahead for businesses is grounded on their purpose and how they deliver that to their internal and external customers...because the future consumer (and even the consumer of today) expects so much more from you than just a service and/or a product. With so many options, the choice is theirs. In fact, more than half of people surveyed globally in Nielsen’s corporate social responsibility survey (2014)* said they are willing to pay extra for products and services from companies that are committed to positive social and environmental impact. That’s an increase in 50% since the same question was asked two years earlier. Consumers today are led by a sense of purpose and the influences their decisions can create. Consumers are becoming more aware of what impact their buying habits create. That’s a phenomenal shift on the quality, value and profit that businesses have solely spent their focus and resources on in the past. PROFIT AND PURPOSE WORK IN HARMONY FOR SUCCESS. Businesses today are innovating, leading and inspiring change by finding ways to work that allow them to both grow profit and generate social value. These ethical and socially responsible businesses are the changemakers that inspire others. Think big businesses like Nike, TOMS and Google or amazing local businesses like Being More Human and Finding Yellow. Their framework for success based on doing good has not only brought in profit and loyalty from their customers, it has helped them establish a brand and a purpose that people respect and seek. It’s given them the ability to stand against the tests of time. CONSCIOUS & PURPOSE BASED BUSINESS IS HERE. There are many inspirational and sustainable businesses taking action to have a real impact on the lives of people around the world. Opportunities for companies to ‘go green’ or ‘make a difference’ are all around us. However, to take advantage of this framework successfully, you need to have a complete appreciation for your brand and your business’ purpose. It’s through this understanding that you will be able to find a cause that matches your goals and create a story that your customers will listen to, respect and trust. If you’ve already established a new framework for your business that is built on an ethical and social purpose, we’d love to hear about it. If you haven’t yet found your way but aspire to bring ethical and sustainable practices into your business framework, we’d love to chat. C all our Chief, Xanthe on 0467 9424 08 or email talk@tribehunter.com.au . *Nielsen, 2014, ‘Doing Well By Doing Good’.  
Charlotte JamesDecember 1, 2016branding, story, planning for the future, doing good
    Why is it worth investing in unique design and branding? Quick read: Branding is one of the most valuable assets to your business. Not all branding is the same. Clever design and branding stays true to your purpose and story, while making a great first impression and lasting impact. You’ll attract the right customers, have room to move, save on costs and build brand loyalty. We live in a fast-paced world. One filled with businesses striving do something to stand out and capture the split-second attention spans of today’s potential customers. It’s a challenging environment and it takes something special, resonating, innovative and exciting to give your business edge over competitors. To discover your full purpose. To grow and succeed. This is where clever branding comes in… Branding is one of the most valuable assets for your business. That truth spans any industry, location, vision and business type – from large corporations to smaller startups and everything in between – and extends to every area of your business – from how you speak and what you wear to the way you engage and inform your customers. Your brand tells a story of who you are, the products/services you offer and the unique audience you cater for. It’s a promise you make to yourself, your staff and customers.   We’re often moving so fast in business that we struggle to find the time to really understand and appreciate our purpose, services/products and customer, and how that relationship should look. Instead, we opt for the easier choice… a quick fix. While every business can have a brand, not all branding is the same. Generic is not a good look for your business. In fact, generic design for your brand will only get you so far. It doesn’t connect you with your customer in a way that unique branding can. It doesn’t create trust, loyalty and respect. It’s not intuitive to progressing your business and achieving success. Make a great first impression and lasting impact through captivating branding and design. The meaningful benefits of clever branding are countless. The value it adds to your people and customers will grow as your business does... And so too will your business grow as your brand does. Be remembered… Much of what drives customers to choose your business is based on memory, and there are many things at play to tap into that area of your customer’s mind. Engaging, authentic, unique branding delivered in the right way at the right time is so important. It creates trust, interest, captures attention and is memorable. Attract the right customers… By being authentic to your purpose and unique in the approach to your branding and design, you’ll start attracting the customers that you want to attract. This simply means that the return on your investment is truly in line with your goals, mission and vision. It means you won’t waste your time or resources on customers that don’t fit your ideal, and they won’t waste theirs either. As well, the right customers will enjoy a closer bond with your brand and products/services, meaning they are more likely to come back time and time again plus recommend you to other like-minded people/businesses. A well-established and clever brand gives you room to move… Quality branding helps build trust and loyalty in your services and products. You become the go-to source to fulfill the specific needs of your customers. This brand loyalty creates an opportunity for you to introduce new products/services to the marketplace. Because your customers already know and believe your current offering, they’re more likely to try any new ideas you put forward. Nevertheless, it’s important to use clever design and marketing to ensure this is done in a way that inspires and enthuses current customers and welcomes new ones. By investing in good branding, you’ll actually lower your marketing expenses… A successful and clever brand will naturally grow overtime and sell itself. Once your clever branding comes to life, consistency and interesting design will help sell your products/services without having to reassess and reinvest in a new direction to tell your story. By investing in the right approach once, you’ll save costs and resources that would otherwise be wasted trying to get it right many times. And that’s where we can help. Our tribe of professionals use raw instinct to creating captivating brands.  So if you believe in branding that matters, we’d love to chat, call our Chief, Xanthe on 0467 9424 08 or email talk@tribehunter.com.au  
Charlotte JamesNovember 23, 2016
 

Subscribe

If you believe in building brands that matter, we’ll send you a few tips and tricks that will leave you feeling inspired.

Thank you!

TRIBE TERMS & CONDITIONS

InstagramFacebookLinkedin

Tribe Hunter - creating captivating brands