Nicole has over fifteen years marketing experience working with consumer products and business services in Canada and Australia. She is Tribe’s genius at increasing brand share, awareness and sales through innovative launches, events and campaigns. Her knack for creating marketing plans with succinct tactics after deeply analysing our client’s businesses and understanding their objectives and strategic priorities is second to none.
She recently worked for three and a half years marketing KitchenAid appliances, executing seasonal traditional and digital media campaigns and product launches in Australia and New Zealand. Prior to that she managed trade and consumer events, point of sale materials, newsletters and promotions for So Nice organic soy milk, Vancouver Board of Trade (chamber of commerce), Swiss Water Decaffeinated Coffee and Globalstar satellite phones.
Her passion for the environment inspired her to explore a certificate in sustainability management from UBC and implement green teams in organisations to reduce office waste, increase recycling efforts and educate employees on the triple bottom line (people, planets and profitability).
She moved from Vancouver to Newcastle in 2011 to be closer to family and enjoys the lifestyle and outdoor activities the region has to offer. When she isn’t creating first-class strategies for our clients, Nicole and her partner enjoy cooking, cycling and the beach.
DESCRIBE YOUR PERSONAL STYLE.
Casual, classic and comfortable. Heels for special occasions.
TELL US ABOUT YOUR WORKSPACE.
Round glass table with a peace lily, stacked client files, 2 nd screen and lush green views of the park.
WHAT MAKES YOU SMILE FROM EAR TO EAR?
Sharing a meal with friends and family, red wine, being in nature, exploring new places, swimming and yoga.
HOW DO YOU TAKE YOUR TEa?
With a splash of almond milk and a teaspoon of honey.